What you need to know
- TikTok is the latest app to get disappearing videos.
- The new videos will disappear after 24 hours.
Maybe Snapchat was on to something.
TikTok is the latest social network to add some version of Snapchat's disappearing messages, this time in the form of TikTok Stories. According to the feature's messsaging, new stories will disappear 24 hours after they were posted to the service.
The new feature was first reported by Matt Navarra on Twitter, with The Verge also getting the lowdown from a TikTok spokesperson.
Introducing TikTok Stories ✨🔥
— Matt Navarra (@MattNavarra) August 4, 2021
Plot twist!
h/t @amanfirdaus pic.twitter.com/gvQMzixYtS
Put simply, TikTok Stories are videos that will disappear 24 hours after they were first posted to TikTok. If that sounds familiar, it's because it's something that's been around forever thanks to Snapchat, Instagram, and even Twitter. We've been here before, except this time it's all happening in the TikTok app.
"We're always thinking about new ways to bring value to our community and enrich the TikTok experience," a TikTok spokesperson wrote in a statement to The Verge. "Currently we're experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community."
People will be able to tap on a TikTok user's profile to see their stories, and this is a video-only situation — no posting a collection of photos like you can on Instagram, for example. It's also worth noting that this is a test that TikTok is running, so you might not see the feature live everywhere and for every user. At least not just yet.
While TikTok isn't the first to try stories of some kind, Twitter will tell it that it isn't all sunshine and roses in the world of disappearing video. Its own Fleets feature was recently killed off after a similar experiment.
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