Apple has a big new hire.
What you need to know
- Apple has hired Stella Low as its new Vice President of Worldwide Corporate Communications.
- The executive is was formerly the communications chief at Cisco.
Stella Low just made a sizable career move.
As reported by Buzzfeed News, Apple has hired Low as its new Vice President of Worldwide Corporate Communications. The executive, who is formerly the communications chief at Cisco, is taking on the role after it sat unfulfilled for about two years. She will report directly to Apple CEO Tim Cook.
The company confirmed the hire, saying that Low is a great leader that will "help us write the next chapter."
Apple confirmed the hire, offering the following statement: "Stella brings her remarkable experience and leadership to Apple's world-class communications teams. Apple has an important story to tell — from the transformative products and services we make, to the positive impacts we have on our communities and the world — and Stella is a great leader to help us write the next chapter."
Low will succeed Steve Dowling, who served as Apple's head of corporate public relations for 10 years and VP of comms for 5 years before departing in September 2019. And her tenure will give a welcome break to Apple Fellow Phil Schiller, who has been overseeing the company's public relations operation since Dowling left.
Low's hiring comes at a pivotal time for Apple. The company is currently locked in a pitched battle with Fortnite maker Epic Games over its App Store practices, and a war of words with Facebook, which has very publicly taken exception to recent privacy updates in its iOS operating system.
The company is also facing a tricky balancing act in China, its second-largest market, where much of its manufacturing takes place and where relations with the United States have been increasingly strained over trade and human rights issues.
Apple has had a few executive-level changes lately. Greg Joswiak recently took over Worldwide Marketing from Phil Schiller and John Ternus took over as the company's Senior Vice President of Hardware Engineering from Dan Riccio.
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